HAL Managed — Pitch Deck
HISPANIC AUTO LEADS
01 / 11
LIVE PROGRAM WALKTHROUGH

America's fastest-growing car buyers,
connected to your showroom.

How we attract, nurture, and deliver qualified Hispanic buyers to your store — start to finish.

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STARTING POINT

Where are you today?

We haven't gone after this market on purpose — yet
We've tried — want better results
It's working — we want more

 

So how is this different? →
WHAT EVERYONE ELSE SELLS
Generic car ads → lead form → AI chatbot books it → fluff appointments, no follow-up
WHAT YOU GET WITH US
Ads that start real conversations → real people building rapport, in Spanish → phone calls, pre-screened → showroom visits + months of follow-up
↺ reset
THE OPPORTUNITY

You're right about this market.
Here's how right.

$2.8T

U.S. Hispanic buying power in 2026 — bigger than the GDP of all but a handful of countries on earth.

~20%
of new vehicle registrations nationwide are Hispanic buyers
30%+
of registrations in Southwest markets specifically
Youngest
median age of any major buyer segment — decades of future spend
MAKE IT LOCAL · LIVE — U.S. CENSUS DATA
Enter the dealership’s address, city, or ZIP to see this market up close — live data from the U.S. Census Bureau.
OUR MODEL

Attract → Nurture → Deliver

↻  replay the journey
01 · Attract
Your Dealership
Sponsored · 📢
¿Cansado de que te hagan esperar y no te expliquen nada? Aquí hablamos tu idioma y te ayudamos paso a paso. 🚗
1 / 5
🔇
Hablamos español —
escríbenos hoy
Send Message
👆
02 · Nurture
Carmen G.
Active now
📍 Carmen tapped "Send Message" on your ad
Hola, vi su anuncio 🙏 ¿Es verdad lo que dice? ¿De verdad ayudan a personas como yo?"Hi, I saw your ad. Is what it says true? Do you really help people like me?"
⚡ Answered in 6 seconds — in Spanish
¡Claro que sí, Carmen! Para eso estamos. Cuénteme un poco — ¿ya ha intentado comprar carro antes?"Of course! That's what we're here for. Tell me a little — have you tried buying a car before?"
Sí, en otro dealer. Me tuvieron esperando 3 horas, no entendí los papeles y sentí que se querían aprovechar de mí… me fui sin nada 😔"Yes, at another dealer. They kept me waiting 3 hours, I didn't understand the paperwork and felt they were taking advantage of me… I left with nothing."
Lamento que le pasara eso. Aquí todo se explica en español, sin sorpresas — y la acompañamos en cada paso, hasta que tenga las llaves."I'm sorry that happened. Here everything is explained in Spanish, no surprises — and we're with you every step, until the keys are in your hand."
Eso no lo he encontrado en ningún lado 🥹 ¿Puedo ir el sábado? Voy con mi primo — los dos necesitamos carro. Él para su trabajo, yo para el trabajo y mi familia."I haven't found that anywhere. Can I come Saturday? I'm coming with my cousin — we both need cars. His for his line of work, mine for work and my family."
📞 Moved to a phone call — details confirmed in Spanish
📅 Cita confirmada — Sábado 11:00 AM · 2 compradores
03 · Deliver
🔔 Sales floor — Carmen + her cousin, Sat 11 AM. Two buyers: work vehicle + family vehicle. 3 yrs on the job, 2 at her residence, pay stubs in hand, $3–5K down.
Every lead that doesn't buy right away stays in the pool — called, texted, and nurtured for months, not days.
And after Saturday…
Sat — Showroom visit
Day 2 — Follow-up call if she didn't buy
Month 2 — "¿Todavía buscando?" — still working her
Month 4 — Her cousin's coworker messages in 🔁
What you get: ads that start real conversations → real people building rapport, in Spanish → phone calls, pre-screened → showroom visits + months of follow-up
RUN YOUR OWN NUMBERS

What would this be worth to your store?

40
Showroom Visits / mo
6
Est. Sales / mo
$15,000
Est. Monthly Revenue
$180,000
Est. Annual Revenue
Estimates based on our documented 17.5%–22.5% lead-to-visit rate (the 35–45 per 200 guarantee). Actual results depend on inventory, desk process, and your team's close rate.
THE INVESTMENT

One flat rate per lead.
Rewarded for commitment.

100 leads / mo
≈ 3–5 live conversations a day
Month one builds the pipeline. The months after harvest it — visits climb the longer the system runs.
Every package fully managed: ad production & weekly optimization · real people nurturing every lead, in Spanish · pre-screening · appointment setting by phone · long-term follow-up
🛡
Your lead count is guaranteed — in writing. Come up short in any month and every missing lead carries into the next cycle, on top of that cycle's full count, at no extra cost — the number always gets delivered. We researched this space before setting that policy: we couldn't find another agency that puts its lead count in writing. Most charge a fee, run the ads, drop names in your CRM, and wish you luck — luck reaching them, luck chasing them, luck getting one to show up.
$1,500 one-time campaign launch — your custom ad creative, campaign build & team onboarding · $750 on 6-month · waived on 12-month · Prepay: 6-month — 5% off · 12-month — 12th month free
NEXT STEP

Sized to your floor.

Your Spanish-speaking sales staff and your market's density decide the lead count — 200, 500, or 800 a month. Your dedicated BDC team works every lead, your floor gets warmed-up appointments, and next month the pipeline gets even stronger.

📞 Call us now — (571) 556-3551
Prefer text or email? Text us · [email protected]
Hispanic Auto Leads — attract, nurture, deliver.
Loop back — deep dives: Attract Nurture Deliver · Track Record
📅 Grab a time — let's talk next steps
TRACK RECORD  ↩ back to close

Over a decade in this market.
The numbers hold up.

10+
years in business
100+
dealership partners nationwide
Millions
invested in Meta ad spend
2M+
Hispanic car-buyer leads connected
PARTNER TESTIMONIALS · 1:00 · SOUND ON
DEEP DIVE · STEP 01 — ATTRACT  ↩ back to close

Millions in ad spend.
100+ dealerships. We know what resonates.

Bob Johnson Chevrolet
Don Jackson CDJR
Route 7 Nissan
United Nissan Imperial
Loyalty Toyota
100+
dealership clients
Millions
invested in Meta ad spend
1000s
of creative variants tested
DEEP DIVE · STEP 02 — NURTURE  ↩ back to close

Watch it happen, start to finish.

↻  replay conversation
🔔 Sales floor — Carmen + her cousin arriving Sat 11 AM. Two buyers: work vehicle + family vehicle. 3 yrs on the job, 2 at her residence, pay stubs in hand, $3–5K down.
Carmen G.
Active now
📍 Carmen tapped "Send Message" on your ad
Hola, vi su anuncio 🙏 ¿Es verdad lo que dice? ¿De verdad ayudan a personas como yo?"Hi, I saw your ad. Is what it says true? Do you really help people like me?"
⚡ Answered in 6 seconds — in Spanish
¡Claro que sí, Carmen! Para eso estamos. Cuénteme un poco — ¿ya ha intentado comprar carro antes?"Of course! That's what we're here for. Tell me a little — have you tried buying a car before?"
Sí, en otro dealer. Me tuvieron esperando 3 horas, no entendí los papeles y sentí que se querían aprovechar de mí… me fui sin nada 😔"Yes, at another dealer. They kept me waiting 3 hours, I didn't understand the paperwork and felt they were taking advantage of me… I left with nothing."
Lamento que le pasara eso. Aquí todo se explica en español, sin sorpresas — y la acompañamos en cada paso, hasta que tenga las llaves."I'm sorry that happened. Here everything is explained in Spanish, no surprises — and we're with you every step, until the keys are in your hand."
Eso no lo he encontrado en ningún lado 🥹 ¿Puedo ir el sábado? Voy con mi primo — los dos necesitamos carro. Él para su trabajo, yo para el trabajo y mi familia."I haven't found that anywhere. Can I come Saturday? I'm coming with my cousin — we both need cars. His for his line of work, mine for work and my family."
📞 Moved to a phone call — details confirmed in Spanish
📅 Cita confirmada — Sábado 11:00 AM · 2 compradores
Real objections from this week — and how they get worked
"No tengo crédito"
No tengo crédito… ¿aún así me pueden ayudar?"I don't have credit… can you still help me?"
Sí. Trabajamos con todo tipo de situación de crédito. Cuénteme — ¿tiene ingresos comprobables?"Yes. We work with every credit situation. Tell me — do you have provable income?"
Sí, tengo mis talones de pago 🙏"Yes, I have my pay stubs."
No SSN — ITIN buyer
No tengo seguro social, solo ITIN."I don't have a social security number, only an ITIN."
No hay problema — muchos de nuestros compradores usan ITIN. Le explico exactamente qué documentos llevar."Not a problem — many of our buyers use an ITIN. I'll walk you through exactly which documents to bring."
Burned at another store
En otro dealer me tuvieron horas y me presionaron a firmar papeles que no entendí… me fui."At another dealer they kept me for hours and pressured me to sign papers I didn't understand… I left."
Entiendo. Aquí nada se firma sin que usted lo entienda — todo se explica en español, paso a paso, antes y durante su visita."I understand. Here nothing gets signed without you understanding it — everything is explained in Spanish, step by step, before and during your visit."
An hour and a half away
La tienda me queda a una hora y media… no sé si vale la pena el viaje."The store is an hour and a half away… I don't know if the trip is worth it."
Por eso confirmamos todo antes: su cita, sus documentos y con quién preguntar al llegar. Un solo viaje, bien hecho."That's why we confirm everything first: your appointment, your documents, and who to ask for. One trip, done right."
Answered live, in Spanish, in seconds Most appointments set over a real phone call Pre-screened before your floor sees them One conversation becomes cousins, coworkers, referrals
None of this is chatbot work. Every one of these conversations is happening in your market right now — the only question is whether real people are working your side of them. Ours do, in Spanish, for months if that's what it takes, until the buyer is standing on your floor.
DEEP DIVE · STEP 03 — DELIVER  ↩ back to close

We guarantee the leads.
Here's what they turn into.

WHAT'S GUARANTEED
Your full lead count
Every month. In writing. Come up short and every missing lead rolls into the next cycle on top of the full count — the number always gets delivered.
WHAT TO EXPECT
35–45 showroom visits
Per 200-lead batch, worked through the full follow-up cycle — every lead called, texted, nurtured, and pre-screened. Some come fast, some take months. None get abandoned.
Every month adds a fresh batch while the previous ones keep getting worked.
Month one builds the pipeline — the months after harvest it.